Tony K., Vice President of Daily Rental, and the team in Atlanta certainly are.
On Feb. 3, football fans will flock to Mercedes-Benz Stadium in Atlanta for Super Bowl LIII.
Just like getting to the big game is no stroke of luck for the teams, preparing for an influx of visitors and their transportation needs requires a well-executed strategy.
The offensive line
According to Tony, there are many moving parts when it comes to preparing for large scale events.
One of the first moves he and the team made was to reach out to the “been there, done that” Operating Groups. In this case, Minnesota and Houston, who played host to the 2018 and 2017 games, respectively.
“Learning from our peers was a huge opportunity to set ourselves up for success,” says Tony. “We know the Super Bowl comes fast and furious, so there’s no sense in recreating the wheel when we can learn from the best.”
While the host city is aware of the big game years in advance, most rentals are booked about 90 days before the game for people like news reporters and production teams. The remaining fury comes just two weeks prior to the event once the matchup is determined and the teams’ fans hurry to book their rentals.
Even in the midst of a booking frenzy, Tony says the best laid game plan won’t work unless leadership is all on the same page.
Tony also manages another unique component of the Super Bowl – the increased demand for specialty vehicles such as large SUVs and cars from the Enterprise Exotics Collection.
“We get a significant increase in requests from big companies looking to chauffer clients around – or die-hard fans who just want a once-in-a-lifetime experience,” says Tony. “Knowing this is a standard trend for host cities, we prepare our fleet to meet the need.” Tony recently explained more in a segment on Atlanta affiliate CBS 46.
The final play
Now that we are days out from the game, Tony’s call is a win-win. “We’re all excited about the energy that results from big events like this one,” says Tony. “I’m personally rooting for the Rams, but I know the Patriots have fans who travel to support them – and that will be a win for our business.”