It’s often little things that set the tone for a great customer experience: A friendly smile, a firm handshake, politely opening the door as the customer enters the branch.
But what if that “door” is digital? If the initial moments of a customer encounter happen online – via a Google search or an app – how do you ensure those interactions also deliver completely satisfied customers?
That’s where the Global Performance Marketing team comes in.
The Google factor
It’s a task that keeps Global Performance Marketing Manager James W. and his search engine optimization (SEO) team very busy. As digital technologies constantly evolve, so do consumer preferences.
“Today, when people are looking to book a car, a majority start with Google or another search engine,” says James. “Many will mention the Enterprise, National or Alamo brands in their search. In those cases, we work to make sure the closest branch, correct operating hours and so forth shows up at the top of their search results.”
It’s critically important to have the right people with SEO expertise working on Enterprise’s digital properties.
“It’s our job to ensure websites are set up correctly, with the right content and technical architecture to address advanced search requirements.”
Expanding the roster to stay ahead
To help address needs in the ever-changing digital landscape, the SEO team is expanding.
“I’m incredibly excited to grow and develop additional expertise in this important area,” says James.
Top of its class
In October, Yext, a supplier partner, named Enterprise one of the winners of its 2018 Explorer Awards, recognizing companies that are defining the future of digital knowledge management.
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The Women of the Future awards were founded in 2006 as a platform to recognize remarkable female talent in the U.K. And Enterprise’s very own Claire H., Branch Manager in Scotland, is among this prestigious group.