Some may say that writing a cover letter for the company or job role of your dreams is similar to writing a love letter. Yes, your cover letter should indeed show how you are a good match for a certain role or company. However, don’t be tempted to go overboard and declare your love so early in the relationship by detailing how the company simply couldn’t continue to exist without your set of unique and beautiful skills. So what should you write in your cover letter (or email)?

Don’t duplicate your resume.
When you start writing your cover letter, don’t introduce any new information that isn’t already in your resume. Pick out the key features of your resume that best match the job role you are applying for.

Get straight to the point.
A well-written cover letter should draw the recruiter’s eye to the most important and impressive parts of your resume. Many recruiters reading your letter will be skim-reading to find the pieces of key information most relevant to them, so waffling isn’t a good strategy. Use short, sharp facts or figures to back up your larger statements. Make sure that these are tailored to match the skills and experience required by the company you are applying to.

Talk about the company.
Do some research and tell them exactly why you are applying and what makes them an attractive company. If you are looking for your first job, it’s important to stand out from the crowd and do your research. If you saw a post on the organization’s social media page that you found particularly appealing, why not mention it? It shows you’ve taken your time to do your research. Don’t go overboard with the mushy stuff though.

Reflect your personality.
Your personality is what is going to separate you from the crowd so use it to your advantage. Enterprise Mobility’s HR Director Donna Miller wrote a blog post about how to use your personality to further your career which will provide some handy tips. Personal branding is always a hot topic, so use your cover letter to prove you’re enthusiastic and motivated.

What’s your hook?
Think of a unique opening introduction line. The majority of cover letters will start: “I am writing in regards to the role of…” Try to stand out from the crowd with a similar line detailing the reason why you are applying for this particular role and why you are a good match for it.

Example opening lines:

Dear [recruiter] I believe I have the skills necessary to fulfill the [job role] seen advertised on [source]…

Dear [recruiter] I noticed the [job role] position on [source] and wish to apply as it is directly related to my previous experience/degree.

And finally,
A well presented cover letter is only the start, the next step is your resume and application form. To help with that, check out this blog post which highlights 4 easy steps to refresh your resume.

And when you are all set and ready to apply to your dream career, take a look at our renowned Management Training Program!