The Enterprise CarShare Brand Ambassador Internship offers a paid, part-time opportunity through which college students gain real-world marketing experience by increasing CarShare membership and usage on campus. The program began in 2010 with approximately 12 interns, and continues to grow today.
“I decided to start my career at Enterprise because of the inspiring people I met through my internship,” he says. “My experience as an intern strengthened my marketing skills because I had to sell the program to people who had never even heard of CarShare.”
Saskatoon Airport Assistant Branch Manager Kayla M. was the first Brand Ambassador at her alma mater, the University of Saskatchewan. She knew all along she wanted to transition to a full-time career with Enterprise after she graduated, but she didn’t anticipate how much her internship would give her a leg up.
“The nice thing about the internship is that it expanded what I knew about Enterprise,” Kayla says. “The experiences were very different from those I had as a Management Trainee. And the more experience you have, the easier it is to earn promotions and to help your customers.”
After Southern California Assistant Branch Manager Abraham U. returned from studying abroad in Costa Rica through Biola University, he needed a job on campus and applied for the internship. By sponsoring a Thanksgiving can drive and a holiday toy drive — as well as maintaining a regular presence at a booth on campus — Abraham nearly doubled the number of CarShare members during his internship.
“The CarShare programs where we see the most success are the ones with a dedicated intern,” agrees CarShare Corporate Rental Manager Melissa B. “As students themselves, the interns are more in touch with the campus faculty, staff and students. They serve as the face of an otherwise totally automated, technology-driven business.”
San Antonio Branch Manager Megan S. served as the Brand Ambassador at Texas Lutheran. Unlike Kayla, Megan initially did not intend to continue working for Enterprise after graduation. After visiting a couple of other companies, though, she came to appreciate the unique opportunities at Enterprise.
“I realized I didn’t want to be stuck in a cubicle all day long,” Megan explains. “I always pictured myself working in an office setting, but my internship helped me realize you can have a great career without spending all day in an office.”