In its third decade in business, the company uniformly adopted the Enterprise identity across all operations as it aggressively expanded from coast to coast.
The winning game plan, refined and repeated over and over as Enterprise established a presence in new markets, focused on aggressively building the neighborhood rental business – serving customers who needed a temporary replacement vehicle because of an accident, repair or theft, or a different car for a special occasion or leisure trip.
Here are some key milestones from the decade:
-Annual revenue passes $50 million
-Executive Leasing (St. Louis) changes to Enterprise Leasing